diff --git a/_includes/writing/language.html b/_includes/writing/language.html index cb4dfe4..d780ad0 100644 --- a/_includes/writing/language.html +++ b/_includes/writing/language.html @@ -11,13 +11,14 @@

Don't use apostrophes for plural abbreviations.

Don't use i.e. or e.g.; they are not localization-friendly.

Active voice

Bold

Use bold text to draw the reader's eye to key phrases and statements in your email and web content. For product copy or help articles, use bold for static UI elements like menu items, buttons, screen headings, and anything else you want to call attention to.

@@ -30,14 +31,14 @@

Capitalization

Use sentence case in all titles, headings, menu items, labels, and buttons.

Colons

Use colons to introduce a bulleted list or series of steps. Don't use colons at the end of headings.

Contractions

-

In keeping with our more conversational, friendly voice, use contractions.

+

While we are not using exactly casual language, we want to stay consistent with our friendly voice, so use contractions.