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+++ layout = "work/single" theme = "dark" background = "#8540B8" accent = "#FFFFFF" text = "#FFFFFF" title = "Oxidize - The Conference of embedded Rust" summary = "We created the brand and visual identity for Oxidize, designing every digital and print asset for the conference and providing a long-term design solution." date = "2020-03-24 12:00:00 +0200" image = "oxidize" tags = [] categories = ["Branding", "Web Development"] [links] "Visual Identity" = "https://cloud.ura.design/apps/files/?dir=/Ura%20Archive/Oxidize%20-%20Brand%2C%20Visual%20Identity/Oxidize%20-%20Final%20Deliverables/Portfolio&openfile=6476" "Website" = "https://oxidizeconf.com/" +++
Oxidize is the conference for people interested in embedded Rust. Run by Ferrous Systems GmbH, a consultancy for network programming and embedded systems in Rust, it's the best place for people interested in hardware and IoT to meet.
They needed a visual brand to be in alignment with what they communicate and to visually represent them. The visual identity design for Oxidize consisted in creating a clean, aesthetic, modern look for the conference and its community.
Playing with the symbols
Combining the concept of circuits and chemistry helped me design this logo. It is simple, monochrome, and symbolically based on the atomic structure of Oxygen and the role of embedded systems in technology. The open spaces between the rounded shapes represent the open-source.
{{< figure class="with-js" src="/img/work/oxidize-brand.svg" alt="Oxidize logo composition" >}} {{< figure class="no-js" src="/img/work/oxidize-brand.webp" alt="Oxidize logo composition" >}}
Words to graphics
The identity of Oxidize Conference comes with characteristics as:
• State of the art
• Open
• New
• Stable
{{< figure class="with-js" src="/img/work/oxidize-pattern.svg" alt="Oxidize branding overview" >}} {{< figure class="no-js" src="/img/work/oxidize-pattern.webp" alt="Oxidize branding overview" >}}
Wordmark in binary
The Oxidize logo wordmark is inspired from the binary system which is made from “0” and “1”. Using a simple minimal design for the “i” and the “o”, applying the same style on the other letters, we designed a unique wordmark for Oxidize, which is modern and stable.
{{< figure class="with-js" src="/img/work/oxidize-watermark.svg" alt="Oxidize logo wordmark preview" >}} {{< figure class="no-js" src="/img/work/oxidize-watermark.webp" alt="Oxidize logo wordmark preview" >}}
Consistency
After setting the visual identity, everything else was done step-by-step. With variations of the logo shapes and the primary colors of the brand, the print deliverables were designed, including T-shirts, Badges, Posters, Stickers, etc.
{{< figure src="/img/work/oxidize-swag.webp" alt="Oxidize print mockups (Tshirt, badge, poster)" >}}
How we helped
- We helped Oxidize create their brand and vizual identity.
- We offered consistent design of every print and digital asset.
- We redesigned their webside, improving it visualy based on the brand identity and providing a better user experience.